Web Frost

In the world of Internet marketing many professional SEO consultants debating the idea that the rel=nofollow tag applied to certain links does not pass any link authority. Google came up with this tag years ago as a means to combat comment spam in blogs since blogs were rapidly on the rise at that time. They figured that implementing the nofollow tag would discourage comment spammers from trying to build inbound links from blogs. Well it has worked fairly well. However, organic SEO consultants are starting to use the tag on internal links to funnel the flow of link juice from the homepage to specific internal pages in order to boost the authority of the internal pages. Blocking links off the homepage to pages like About Us, Privacy Policy, and other pages that are not specifically organic landing page targets has proven to be an excellent strategy.

But now paid link sites are starting to use it, claiming that link juice is still passed through and that they need to do it or else Google will penalize them! Well if it still passed link authority then why the heck would Google approve of this? Studies are also showing that blog comment links that are nofollow are showing up in backlink reports within Google’s Webmaster tools. That makes things even more confusing. Let me know your thoughts and experiences with this.